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Jeff Hollender: Greenwashing is getting worse
Today’s guest post comes from Jeffrey Hollender, the founder, executive chairperson and chief inspired protagonist of Seventh Generation, which makes safe and environmentally-responsible products for...
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P&G: A bold green vision but…
Procter & Gamble, the world’s largest consumer products company, today unveiled a bold new sustainability vision. Don’t start the cheering yet. Yes, the company eventually aims to power of all its...
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Seventh Generation sweeps out its founder
Here’s some sad and shocking news: Jeffrey Hollender, the pioneering co-founder and longtime CEO of Seventh Generation, has been forced out of the company. Details on what happened and why are scant—I...
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Seventh Generation: Not coming clean…
Seventh Generation’s ouster of co-founder Jeffrey Hollender remains something of a mystery, even as details emerge about the sequence of events that led up to his unexpected departure last month. The...
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Jeffrey Hollender: Life after laundry soap
For Jeffrey Hollender, the longtime chief executive of Seventh Generation, business has always been about more than selling laundry detergent and paper towels. At Seventh Generation, Hollender looked...
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Seventh Generation: help wanted
Chuck and Jeffrey: going and gone Chuck Maniscalco, Seventh Generation’s CEO, will leave the company. Maniscalco, you may recall, is the former PepsiCo executive who was hired in June 2009 to take over...
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Seventh Generation’s new CEO: John Replogle
Seventh Generation, the pioneer of the “green cleaning” industry, needs to become more stylish and innovative in order to grow. So says John Replogle, the former chief executive of Burt’s Bees who was...
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B the change you want to see
Is shareholder capitalism broken? Few would argue that it’s working well. Business as usual has us on a path to climate catastrophe. The housing/banking industry collapse threw the world into...
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America’s top 10 green brands: Really?
Today’s quiz: How well do consumers understand “green” brands? (1) They are savvy. (2) They don’t have a clue. (3) They don’t care all that much. (4) All of the above....
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A business-friendly, SUV-driving Lorax
Forty years after Dr. Seuss wrote the classic children’s book The Lorax, about a creature who “speaks for the trees” and the greedy industrialist who ignores his warnings, things sure have changed....
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